An In App Tablet Interstitial delivered through the eyes of glamorous 'millennial'. Controlled using native accelerometer and gyroscope allow for a truly unique and cutting edge experience.
- CSS - Vanilla
In answer to a digital brief from CHI & Partners creative chum John Kelley and myself came up with a POV accelerometer driven In App Tablet interstitial ad that used shots from the shoot originally intended for press use.
The TV campaign shows a valet parking attendant enjoying the good life whilst driving the new Lexus RX. It's this POV that we used for the basis for a lot of the ideas.
The technical approach was to use the compass heading of the device to rotate a three.js sphere on to which the 'lifestyle' shots would be wrapped.
Then nest this into the reflective view from our styling ladies sun glasses.
To give the creative a more realistic feel the 'stereo' camera effect was used so the the left and right lense of the sunglasses display a slightly offset 3D sphere.
Here's the full ad in action.